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Jem Macy Consulting works with wine businesses and organisations in Italy and France to achieve growth goals by developing and implementing innovative commercial strategies.

 

With over 15 years experience in every facet of the wine business from viticulture to retail sales, in Europe, Asia and the U.S., as well as an INSEAD MBA and 5 years experience in the tech sector, my projects are numbers-driven and results-oriented as well as grounded in a deep knowledge of wine markets.

In addition to creating and running a 9-hectare boutique winery in Tuscany, I have had the privilege of working with some of the premier estates in the region as commercial director, production consultant and CEO. I was also Italian portfolio manager for a US importer, tasting thousands of samples a year, working in top cellars throughout Italy and France and traveling regularly in the US market to sell wine.

In all those years of experience, I have seen that wineries with strong commercial strategies have huge advantages in the marketplace.

  • They attract customers--instead of having to chase them. They "pull" customers to them rather than pushing their product out into the world.

  • They have a compelling message--the "motor" of all of their communication activities, which transforms events, social media activities and communication in general into revenue

  • They spend less on marketing than their competitors with measurably better results.

  • They have a "guiding light" that helps them identify tactics and partners that will deliver results.

  • They can relax and focus on making better and better wines!

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Nine-Point Marketing Check-list

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