Wineries with strong commercial strategies have huge advantages in the marketplace:

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• They attract customers--instead of having to chase them. They "pull" customers to them rather than pushing their product out into the world.

• They have a compelling message--the "motor" of all of their communication activities, which coverts events and social media activities into revenue. 

• They spend less on marketing than their competitors with measurably better results.

• They have a "guiding light" that helps them identify tactics and partners that will deliver results.

• They can relax and focus on making better and better wines!

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