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Winery owners are facing....

The owner of a famous, well-funded Tuscan wine estate recently told me in early 2020 that she has to "work to sell every bottle," and that was before Covid. The cost of producing a high-quality wine is increasing, experienced sales personnel are difficult if not impossible to find, digital marketing options are changing and multiplying rapidly and competition is as fierce as ever.

If there were one thing you could work on and improve in the coming year, what would it be?

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